By: Gloria Martinez of WomenLed.org
Finding ways to engage your target market and streamline your operations is crucial as a small business owner. Fortunately, there are plenty of free and paid services to help you do just that! Today, Jeremy Empie Web Design gives the skinny on six services to consider today:
- Online formation services
- CRM software
- Customer data platforms
- Social management tools
- Collaboration apps
- Email marketing platforms
Let’s learn more about each of these types of tools and how they can move your company forward!
- Online Formation Services
If you want to streamline your small business operations, consider using an online service to form your LLC. These services can save you time and money by handling the paperwork and filing fees associated with LLCs. Also, they can provide valuable resources and advice on running your business effectively!
- CRM Software
Customer relationship management (CRM) software can be valuable for small businesses looking to boost customer satisfaction. CRM software can help you keep track of your customers’ contact information, purchase history, and preferences. And you can use that information to tailor each customer’s experience and offer relevant products and services. Salesforce and HubSpot CRM are two of the leading products on the market today.
- Customer Data Platforms
Similar to CRMs, customer data platforms (CDPs) help companies collect and manage customer data. The difference is that CDPs go a step further by segmenting customers into groups so that you can better target your marketing efforts. The result is more personalized and relevant communications with customers, ultimately boosting satisfaction levels.
Adobe Real-Time CDP is the cream of the crop. The platform can provide you with a deeper look into who your customers are and what they want. It even offers real-time customer profiles to ensure you deliver relevant experiences every time. There are plenty of appealing options if you want to learn more!
- Social Media Management Tools
Social media is fantastic for connecting with your target market and building brand awareness. The problem is that managing multiple accounts can be time-consuming and overwhelming. That’s where social management media management tools come in. Hootsuite, Sprout Social, and other tools can help you post content across multiple channels, schedule posts in advance, track engagement metrics, and more!
- Collaboration Apps
Collaboration apps are essential for small businesses with employees working remotely or in different locations. These apps let users communicate and collaborate on projects in real time regardless of location, and you can use them to store documents and files, so everyone has access to the latest version. Google Drive and Slack are our top picks!
- Email Marketing Platforms
Social media gets a lot of attention, but email marketing is one of the most effective ways to reach your target audience and boost sales. When executed well, you can use email marketing to send tailored messages and gain insight into customer behavior. You can also use automation to schedule campaigns, track engagement, and analyze performance, helping you target customers with relevant content.
Some platforms provide segmentation and personalization features for creating more targeted emails, increasing the effectiveness of your campaigns. And you can even re-engage customers who haven’t opened or interacted with previous emails. Look to an easy-to-use and powerful platform like Mailchimp or Constant Contact.
Boosting customer satisfaction, engaging your audience, and streamlining operations are within reach. All you have to do is conduct a bit of research and determine which technologies can move your company toward its goals while staying within budget.
Keep looking into online formation services, customer data platforms, email marketing software, and other services that can positively impact your business’s bottom line. You might be surprised by how many free and paid options you find!