By: Gloria Martinez of WomenLed.org

There have never been more opportunities in the world for someone to start a business. If you have a passion for the environment and your community, you could launch a company that makes a positive impact. More eco-conscious entrepreneurs—also called “ecopreneurs”—are entering the business landscape by the day. And if you want to couple your environmental convictions with your business skills, this guide will help you start strong!

Explore Ideas

First, you need a solid idea to research and pursue. Here are a few tried-and-true green business ideas to consider:

• Start an organic farm and sell your produce or garden packs to farmer’s markets, local markets, or through an online store.
• Start an e-commerce company that sells eco-friendly cleaning products.
• Launch a green roofing business that converts the roofs of houses and apartments into all-green zones.
• Become an environmental consultant to help businesses and homeowners incorporate eco-friendly practices in their operations and lifestyles.

Take Essential Business Steps

To launch your green business from solid ground, you will need to handle a few preliminary tasks:

• Choose a sustainable business model (e.g., online, service-based, product-based).
• Select a business type, like an LLC or S-Corp. If you plan to open multiple businesses under a single business umbrella, you’ll also want to file a DBA — a doing business as name. The advantage is that this is an inexpensive way to start multiple businesses. The disadvantage is that any legal action taken against one business will affect your entire set of businesses.
• Draft a business plan incorporating your mission, values, goals, and strategies.
• Secure funding (e.g., loans, investors, crowdfunding) to cover startup costs and prepare for future growth.
• Hire freelance help for tasks that are beyond your skill set or are time consuming. The time and effort saved will free you up to run your venture.
• Develop your branding, create a website, and begin marketing your green business before launching.
• Set up a sustainable home office for your business.
• If your current home doesn’t have space for a home office, consider upgrading to a larger home. Keep in mind current market conditions before starting your search. You want to ensure it’s a good time to buy.

Understand Ecopreneurship

While they share many similarities, ecopreneurs take different approaches than conventional entrepreneurs in many business areas.

• Ecopreneurs use their passion for the environment to address global issues through their business operations.
• While competition can be beneficial, green businesses focus on cooperation and collaboration to form partnerships.
• Ecopreneurs keep their businesses meaningful and purposeful by constantly seeking innovative solutions to problems.

Opportunities abound for new ecopreneurs today. If you’re ready to start making a difference in the environment and your community, implement the tips above to lay a firm foundation for your green business. And never stop looking for ways to improve your operations and partner with other ecopreneurs on your journey!

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